Service failure and problems: Internal marketing solutions for facing the future

Defining Robust Recovery Solutions for Preserving Service Quality during Rail/Metro Systems Failure

In this paper, we propose a sensitivity analysis for evaluating the effectiveness of recovery solutions in the case of disturbed rail operations. Indeed, when failures or breakdowns occur during daily service, new strategies have to be implemented so as to react appropriately and re-establish ordinary conditions as rapidly as possible. In this context, the use of rail simulation is vital: for e...

Data Mining for Direct Marketing: Problems and Solutions

Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and the retail industry. Data mining can provide an effective tool for direct marketing. During data mining, several specific problems arise. For example, the class distribution is extremely imbalanced (the response rate is...

Correlation of internal marketing and service quality with the mediating role of market orientation in sports clubs

Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a desc...

Medical Malpractice: Facing Real Problems and Finding Real Solutions

measurement of internal service quality by using servqual model and the level of internal marketing of great tehran gas company and the relationship between internal marketing practices and external service quality

the accomplished researches show that in order to have better external service quality, the organizations need to have personnel (internal customers) responsibility to the objectives and visions of the organization and possess customer-oriented behaviors, and proper internal service (the satisfaction of departments with one another). in these times, after the consideration of internal marketing...